Position Overview: The Marketing Specialist is responsible for the creation and deployment of marketing initiatives including blogging, social media, email, and website content. This individual will serve as the point person for all copywriting needs, develop and deploy our social media strategy, plan and execute email blasts, and support other marketing efforts as needed. This individual will also be tasked with maintaining awareness of industry news, watching for emerging trends, and developing strategies to establish thought leadership for our brand. To be successful in this role, you must have exceptional writing skills, a passion for creativity, strong attention to detail, and a thorough understanding of marketing concepts.

MARKETING SPECIALIST RESPONSIBILITIES

50% Writing:

• Plan, research, write, and edit blog posts for the Outsource Consultants website to support SEO and/or thought leadership efforts.
• Research and write SEO-friendly, informational copy for our websites.
• Plan and write copy for marketing email communications.
• Plan, research, and write copy for marketing and sales collateral.
• Write copy for text and display ads.
• Collaborate with the Sales Team to create effective outreach messaging strategies.
• Manage the review and approval process for all writing initiatives.

20% Social Media Management:

• Maintain brand standards across all social media properties and interactions.
• Plan, research, write, and deploy posts for brand social media accounts.
• Create graphics to accompany posts using the Adobe Creative Suite.
• Interact with commenters and other profiles through brand social media accounts.
• Find and share relevant content from industry thought leaders and individuals.
• Research social media trends and new features to ensure Outsource Consultants is staying current, and train the team as needed.
• Manage paid social media campaigns and boosted/promoted posts.
• Provide KPI reporting on all social media initiatives.

15% Strategy & Research:

• Maintain brand standards across all social media properties and interactions.
• Plan, research, write, and deploy posts for brand social media accounts.
• Create graphics to accompany posts using the Adobe Creative Suite.
• Interact with commenters and other profiles through brand social media accounts.
• Find and share relevant content from industry thought leaders and individuals.
• Research social media trends and new features to ensure Outsource Consultants is staying current, and train the team as needed.
• Manage paid social media campaigns and boosted/promoted posts.
• Provide KPI reporting on all social media initiatives.

15% General Marketing Support:

• Provide support as needed for other marketing initiatives, including SEO, PPC, CRO, website management, promotional materials, and conference attendance.

EXPERIENCE & COMPETENCIES

Minimum Qualifications:

• Experience researching, writing, and editing content in a professional setting.
• Experience with WordPress or a similar CMS.
• Experience with an email marketing platform like Hubspot.
• Experience with Microsoft Office and Google Workspace products.
• Demonstrates a high level of attention to detail and accountability
• Collegiate level skill set demonstrated in proofreading, spelling, grammar and overall proficiency in business professional listening, writing, and verbal communication skills.
• Advanced understanding of social media platforms, including LinkedIn, Facebook, and Twitter.

Preferred Qualifications

• Experience on a professional marketing team.
• Experience with graphic design tools like Photoshop.
• Working knowledge of HTML and CSS.
• Experience with web analytics tools like Google Analytics.
• Strong understanding of SEO concepts and ranking factors.
• Experience writing for sales departments.

Education:

• Degree or equivalent experience in Journalism, Communications, Marketing, English, or a related field.

Physical Requirements:

• Standing, sitting, and walking. A moderate level of bending and lifting may be required up to 25 pounds.

Competencies (knowledge, skills, and behaviors):

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required to do so. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Receives a medium level of guidance and direction in role.
• Ability to travel 1% of the time.
• Goal and results driven.
• Strong attention to detail and organizational skills.
• Demonstrates a high level of entrepreneurial spirit, energy, personal drive, and positivity.
• Exceptional problem solving and analytical skills.
• Strong time management and organizational skills.
• Can operate with high ambiguity and low level of guidance and direction in the role.
• Must be an energetic, dependable, team player with a positive attitude.
• Possess a desire to learn and continuously improve.
• Strong problem-solving skills and willingness to take on any role to get the job done.
• Analytical thinking with excellent quantitative and superior problem-solving skills.
• Cultivate a continuous improvement by contributing to best practice development and building knowledge of the organization processes.
• Excellent professional judgment and ability to maintain confidentiality.
• Thrives in a high-paced, deadline driven environment.
• Possess flexibility and adaptability to manage changing work requirements and varying volumes of work.
• Ability to collaborate and work effectively within a team and broader organization.
• Proven independent thinking skills.
• Ability to manage multiple tasks simultaneously, solve problems, manage, and meet deadlines as well as maintaining a high quality of work.
• Maintains regular attendance and punctuality.
• Possess a personal presentation that reflects a professional image and the values of the organization which are; Act With Integrity, Teamwork & Partnership, Making A Positive Impact, Get Better Every Day.

Benefits: Outsource Consultants offers competitive compensation based on qualifications, a comprehensive benefits package including medical, dental and 401k benefits. Paid holidays and Paid Time Off (PTO) are also offered.

This is an expanding role and subject to change at any time. The items listed above are not the full extent of this position and additional duties may be assigned as the position adapts.

Outsource Consultants, LLC is an equal opportunity employer and prohibits discrimination and harassment of any kind. All employment decisions are made without regard to race, color, creed, religion, sex, sexual orientation, national origin, age, physical or mental disability, marital status, familial status, veteran status, status with regard to public assistance, membership or activity in a local commission, or any other basis protected by state or federal law or local ordinance. Outsource Consultants, LLC is an E-Verify employer.

Please include a cover letter with your application.

Why Work for Outsource Consultants?